Make Right, Reliable, and Responsible REAL ROI Business Case for Test Automation

Concepts

Have you been asked and perhaps unable to make a convincing business case for automated testing? Automating incurs recognizable expenses; but it's often much harder to quantify benefits-not just for automation but also for testing itself. Ironically, automation sometimes is acquired with the unlikely expectation it will get rid of unpopular current testing. The only thing the development community seems less comfortable with than testing is business cases. This interactive seminar workshop explains how to prepare business cases that meaningfully guide decisions about investing in test automation.

• Avoid more than 21 seldom-recognized financial analysis pitfalls that usually render typical business cases worthless or worse.
• Identify full-story key effects on relevant revenue and expense variables, including reliably quantifying tangible and intangible costs and benefits.
• Convincingly communicate the REAL ROI™ (Return on Investment) business case value of test automation investments.